UFC® ANNOUNCES NEW INTEGRATED PARTNERSHIP WITH AIRASIA
UFC taps AirAsia to serve as global brand’s first-ever “Official Airline” partner
NEW YORK – UFC®, the world’s premier mixed martial arts organization, today announced a new multi-territory partnership with AirAsia, Asia’s leading low-cost carrier, to serve as the global brand’s first-ever “Official Airline” sponsor. The partnership, which encompasses Asia and Australia, will begin on Saturday, November 4, during the highly-anticipated UFC® 217: BISPING vs. ST-PIERRE, live from Madison Square Garden in New York, New York.
“This deal is an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world,” UFC Vice President of Asia-Pacific Kevin Chang said. “AirAsia is an innovative and fast-growing brand, we thank them for the support and we’re looking forward to creating engaging branded content for fight fans and AirAsia customers to enjoy.”
“In many ways, UFC’s rapid rise as a global phenomenon parallels AirAsia’s,” said Tony Fernandes, Group Chief Executive Officer of AirAsia. “The UFC expanded from their first event in Denver to the rest of the US and then to Asia-Pacific and the world, while AirAsia grew from a small domestic airline into Asia’s largest low-cost carrier that now flies to the US. Opposite directions but chasing the same dream, and we are thrilled to team up with a brand that shares our drive and vision.”
AirAsia will begin its international activations during UFC’s historic inaugural event in mainland China at UFC FIGHT NIGHT®: SILVA vs. GASTELUM on Saturday, November 25 at Mercedes-Benz Arena in Shanghai. As part of this collaboration, AirAsia will obtain rights to signage and branding inside UFC’s world-famous Octagon® during the event in Shanghai and select international UFC events in 2018.
With this partnership, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region and promote a national sweepstakes campaign where two fans will win a UFC VIP Experience during an event in 2018. The airline brand will also be integrated across multiple UFC-based social and digital platforms, as well as having a presence during live-event broadcasts and on UFC.com. UFC and AirAsia will also jointly sponsor content featured on Weibo and WeChat platforms in China.
Along with integration during international UFC events, this sponsorship will also deliver exciting co-branded content to Asian fight fans via AirAsia and UFC’s media platforms. These initiatives include monthly training sessions featuring UFC athletes and members of the UFC Performance Institute’s staff.
UFC and AirAsia will also make history by selecting the first-ever UFC scholarship program recipient. As part of this program, one Asia-based athlete will be awarded an all-expenses paid scholarship that includes travel to the United States and training at the UFC Performance Institute in Las Vegas, Nevada.
For more information on AirAsia, please visit airasia.com or follow AirAsia on Facebook and YouTube (AirAsia), Twitter and Instagram (@airasia), Weibo (@亚航之家) or WeChat and Zhihu (@亚洲航空).
For more information on UFC, please visit UFC.com. Follow us on Weibo, WeChat, Youku, QQ, Facebook (UFC Asia), Twitter and Instagram (@ufc).
EA SPORTS UFC 3 REVEALED WITH UFC® LIGHTWEIGHT CHAMPION CONOR MCGREGOR
AS THE OFFICIAL GLOBAL COVER ATHLETE
Revolutionary New Gameplay Technology ‘Real Player Motion Tech’ Delivers the Most Fluid and Responsive Fighter Motion Ever.
See the Official Gameplay Trailer Here.
NEW YORK, NY – November 3, 2017 – Today Electronic Arts Inc. (NASDAQ: EA) officially revealed EA SPORTS™ UFC® 3 featuring UFC® lightweight champion Conor McGregor, the only UFC athlete to hold UFC titles in two weight classes simultaneously, as the game’s official global cover athlete. EA SPORTS UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion (RPM) Tech, a revolutionary new gameplay animation technology that delivers the most fluid and responsive motion in EA SPORTS UFC history. A new G.O.A.T. Career Mode now means that players’ choices outside UFC’s world-famous Octagon® matter just as much as their performance inside it. This new mode allows you to strategically promote upcoming fights, create heated rivalries and more on the road to becoming the Greatest of All Time. EA SPORTS UFC 3 will be available worldwide on February 2, 2018 for Xbox One and PlayStation®4.
Click here to see the Official UFC 3 Gameplay Trailer.
“Two belts, two covers – EA SPORTS got it right again,” UFC lightweight champion Conor McGregor said. “It’s an honor to be on the cover and I can’t wait to play the game.”
Real Player Motion (RPM) Tech is a revolutionary new EA SPORTS animation technology that sets a new bar for motion and responsiveness in the best-looking – and now the best-feeling – EA SPORTS UFC game ever. With over 5,000 new animations captured and rebuilt from the ground up, players can now move, strike, and create seamless combinations in-game with the world’s best mixed martial arts athletes. Every punch, kick, block, and counter has been recaptured and rebuilt on cutting-edge animation tech to look and feel life-like and responsive, delivering the most strategic, competitive fighting experience in franchise history.
“UFC 3 and RPM Tech mark a new generation of gameplay in EA SPORTS games,” said EA SPORTS UFC 3 Creative Director, Brian Hayes. “The new animation technology has allowed us to take a massive leap forward in motion and responsiveness. The result is a complete overhaul to gameplay where every move is more strategic and looks more authentic and beautiful.”
EA SPORTS UFC 3 also introduces the new G.O.A.T. Career Mode where – for the first time – the choices made throughout your career impact your path to greatness. Outside of fights, players will make promotional choices to build hype, gain fans, earn more cash through big contracts and capture the world’s attention. A new in-game social media system allows players to create heated rivalries with other UFC athletes, providing the freedom to take on any type of persona, between cool-headed contender or infamous trash-talker.
Building on the fan-favorite Knockout Mode introduced in EA SPORTS UFC 2, EA SPORTS UFC 3 delivers a new suite of multiplayer modes designed for fast, fun fights that are perfect for letting fists fly when playing against friends. Those looking for a quick social experience can jump into Stand & Bang mode, Submission Showdown mode, or opt to customize their match with unlimited stamina or extra strike damage in Fight Now Custom. The all-new Tournament Mode offers ultimate bragging rights as players attempt to take on as many opponents as possible in bracket-style elimination rounds with continuous damage and fatigue.
EA SPORTS UFC 3 will be available worldwide on February 2 for Xbox One and PlayStation®4. Pre-order the Champions Edition now and receive up to three days early access to the full game, the choice of one current or former UFC champion in Ultimate Team and 20 Premium Packs in Ultimate Team*. Choose between former UFC middleweight champion Anderson Silva, former UFC welterweight champion Georges St-Pierre, UFC lightweight champion Conor McGregor, UFC flyweight champion Demetrious Johnson or UFC strawweight champion Joanna Jedrzejczyk. For full pre-order details and to learn more about EA SPORTS UFC 3 visit https://www.ea.com/games/ufc/ufc-3.
EA Access members receive a 10 percent discount when they purchase a digital version of EA SPORTS UFC 3 on Xbox Live.**
For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit https://www.ea.com/games/ufc/ufc-3 to connect, share and compete.
El Gimnasio Mexicali en capital Baja Californiana se dio la contienda a 6 rounds entre David Peres contra Juan panadero Rivera con récord (1-11-0) donde David el ardilla Pares llevo a cabo su pelea número 12 como profesional con un récord (10-2-0) en el peso Gallo pesando 54.600
El ardilla se encontró con un contrincante incómodo que no le permitió tomar distancia y buscar que le permitiera conectar el gancho donde guarda su arma letal, el (Panadero) Rivera un peleador muy aguerrido y fajador, logró reducir los espacios disminuyendo la posibilidad de recibir los fuertes embates que la ardilla Pérez, buscó la manera de conectar durante los 6 rounds que duró el combate donde por decisión unánime David la ardilla Pérez salió victorioso de este combate.
Foto y video: Eden Ambriz
WHAT’S ON THE MINDS OF THE STARS OF
UFC® FIGHT NIGHT: BRUNSON vs. MACHIDA?
Sao Paulo, Brazil – The Octagon® returns to Brazil for an astonishing 30th time in UFC history. UFC® FIGHT NIGHT: BRUNSON vs. MACHIDA takes place this Saturday, October 28 at Ginásio do Ibirapuera in Sao Paulo, with the return of former light heavyweight champion and middleweight title challenger Lyoto Machida. “The Dragon” will face No. 7 middleweight contender Derek Brunson. Here is what the fighters and other stars had to say ahead of their bouts:
Predictions: I think that a win will give me the chance to fight for the belt, since they are not having Robbie Lawler fight Woodley again, and Rafael dos Anjos shouldn’t be in this division – I would send him back to lightweight if I fought him.”
For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.
UFC® ANNOUNCES GLOBAL LICENSING PARTNERSHIP WITH OPRO
Las Vegas – UFC, the world’s premier mixed martial arts organization, today announced a new multi-year global licensing agreement with OPRO®, the world’s largest manufacturer of mouthguards. The partnership, which begins in 2018 and was negotiated by IMG, grants the oral protection company the rights to produce UFC branded mouthguards and provide bespoke guards to UFC athletes.
“OPRO has been a world-renowned manufacturer of mouthguards for more than 20 years and we are thrilled to launch this new global partnership,” UFC Senior Vice President of Global Consumer Products Tracey Bleczinski said. “As an industry pioneer, OPRO has designed some of the most innovative guards in sports and we look forward to delivering these premium products to UFC athletes and the combat sports community.”
As part of this collaboration, OPRO will be able to brand the products and packaging for their Custom Fit, Self-Fit and Snap Fit product ranges, providing oral protection guards to athletes currently on the active roster.
“OPRO has ambitious international expansion plans for the coming years, and partnering with another hugely progressive and pioneering brand who are growing exponentially all over the world, particularly in key markets for us such as Asia and the Americas, is truly exciting,” OPRO Chief Executive Officer David Allen said. “This partnership with UFC reflects our continued growth in the combat sports market and we look forward to working with them as we kit out more and more UFC athletes with OPRO guards.”
UFC athletes will have the option of wearing mouthguards by OPRO while training or competing inside UFC’s world-famous Octagon®. OPRO will also offer UFC branded guards to combat participants and fight fans for purchase at opromouthguards.com and through a network of key global retail partners.
OPRO will plan to showcase their new UFC product line in 2018 at ISPO in Munich, Germany from January 28-31, followed by Taispo from March 7-10 in Taipei, Taiwan and at IHRSA in San Diego, California, from March 21-24, alongside the rest of the OPRO licensed product range.
OPRO serves as the official mouthguard partner of a number of professional sporting organizations, including Great Britain Taekwondo, England Boxing, England Rugby, New Zealand Rugby, Australia Rugby and England Hockey, as well as the German, French and Italian Mixed Martial Arts Federations. For more information, please visit opromouthguards.com.
WHAT’S ON THE MINDS OF THE STARS OF
UFC® FIGHT NIGHT: COWBOY vs. TILL?
Gdansk, Poland — The Octagon® returns to Poland for just the second time in UFC history. UFC® FIGHT NIGHT: COWBOY vs. TILL action takes place this Saturday, October 21, at the Ergo Arena in Gdansk, Poland. Here is what the stars had to say ahead of their bouts:
Donald “Cowboy” Cerrone
For more information or current fight news, visit ufc.com. All bouts live and subject to change.