UFC and WOWOW sign new broadcast deal that will bring live events to fans in Japan

TOKYO, JAPAN – UFC® today confirmed that it will return to WOWOW, the Premium Pay TV network, the UFC’s original home in Japan.  Broadcast begins this week and kicks off with the biggest global Mixed Martial Arts event of the year, UFC® 229: KHABIB vs. MCGREGOR, presented by Harley-Davidson.  In the main event, UFC lightweight champion Khabib Nurmagomedov (26-0, fighting out of Dagestan, Russia) battles former two-division UFC champion Conor McGregor (21-3, fighting out of Dublin, Ireland) which will be streamed live on WOWOW Members On-Demand on Sunday, October 7 starting at 11:00am JST.

“We are thrilled to continue our long-standing relationship with WOWOW, reuniting the most established Pay TV broadcaster in Japan, with the premier MMA promotion in the world,” said UFC Vice President APAC, Kevin Chang. “We’d like to welcome our loyal fans back with the biggest event in MMA history, UFC 229.”

In Japan, WOWOW will offer the exclusive live transmission of UFC’s Pay-Per-View (PPV) events, such as UFC 229.  UFC in conjunction with WOWOW will be providing fans in Japan a home to watch the most anticipated events of the year. Subscribers to the channel can watch the program live and later on VOD via WOWOW Members On-Demand and WOWOW.

UFC provides English-speaking fans around the world access to live events, fights on demand and original content through the dedicated OTT platform, UFC FIGHT PASS® .

“WOWOW UFC fans have been eagerly waiting the return of UFC to WOWOW. I would like to thank UFC on behalf of those loyal fans. Welcome back!” said WOWOW Inc. President, Akira Tanaka.


UFC’s commitment to the Asia-Pacific region is driving exponential brand growth with increases seen in fandom, live events and athletes as the organization continues its investment across the MMA ecosystem. This week UFC will also launch a dedicated podcast in Japan called, Who Is UFC. The new show will be hosted by MMA super fans Mitsunori Fukuda and Maki Nishiyama, each week the hosts will welcome a celebrity guest to talk about everything UFC. This week Fukuda-san and Maki-san will welcome MMA athlete and commentator, Kenji Osawa as their very first guest.  Fans can tune in via UFC’s digital platforms, for more information visit Facebook.com/UFC.jp, Line: @UFCJapan, Youtube.com/UFCJapan and Twitter: UFC_JP

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