UFC’s Tracy Cortez Stars in New Project Rock Campaign

Project Rock’s latest campaign – Dwayne Johnson and Under Armour’s collaborative brand is debuting new creative this Friday featuring rising UFC star Tracy R. Cortez, developed by Seven Bucks Marketing, in collaboration with 1park9.

The campaign highlights the recent launch of the Project Rock 8, the brand’s most refined and versatile trainer yet, engineered with precision and purpose to power athletes beyond their limits. Cortez, currently ranked #8 in the UFC women’s flyweight division, embodies the Project Rock ethos through her resilience, grit, and dedication to training with intent. As a proud Mexican-American athlete who often connects with fans in both English and Spanish, Cortez also brings powerful representation to the campaign, making her a standout voice during Hispanic Heritage Month.