POWER SLAP AND RUGIET TEAM UP FOR NEW PARTNERSHIP

POWER SLAP AND RUGIET TEAM UP FOR NEW PARTNERSHIP

Rugiet Named Official Partner and Official Marketing Partner of Power Slap

LAS VEGAS, NEVADA – September 15, 2026 – Power Slap, the world’s premier slap fighting organization, announced today a new global partnership with Rugiet, the performance medicine company that’s helped more than half a million men take control of their health. The collaboration marks Rugiet’s first partnership with Power Slap and Thrill Sports, bringing together two brands focused on delivering bold, engaging experiences to fans around the world.

The partnership officially launches in September 2026 ahead of Power Slap 23 in Lubbock, Texas, and will run through 2027. As part of the deal, Rugiet will receive premium branding and promotional opportunities across Power Slap events, broadcasts and digital platforms, with a focus on the brand’s “Go Long” products.

Best known for its novel 3-in-1 erectile dysfunction treatment, Ready®, Rugiet’s science-backed solutions have been at the forefront of men’s health since 2020. As the company scaled, it identified a growing intersection between psychological and physiological health, which has informed solutions that deliver innovative care and tackle underlying health issues.

The partnership will feature LED table and canvas branding, exclusive branding on every Power Slap Defender Stick, and custom broadcast integrations including the “Go Long Replay” and “Rugiet Go Long Slap Counter,” as well as branded content across Power Slap’s social channels.

«The conversation around men’s health has historically been stigmatized — Rugiet is here to change that,» said Mike Apostal, CEO of Rugiet. «Partnering with Power Slap gives us a platform as bold as our mission and allows us to reach men in a space that’s high-energy, high-visibility, and impossible to ignore. This is exactly where conversations around men’s health need to take place.”

“We’re thrilled to welcome Rugiet to the Power Slap family — Rugiet is pushing the boundaries of what’s possible for men’s health and aligns perfectly with our approach on bringing new, exciting experiences to fans around the world,” said Thrill Sports CEO Frank Lamicella.

The partnership will also provide Rugiet with opportunities for fan engagement, influencer activations, VIP hospitality and promotional experiences at Power Slap events throughout the term.

This announcement reflects Power Slap’s continued growth and commitment to partnering with innovative brands that share its vision for creating memorable experiences and engaging fans across sports and entertainment.