|HOUSTON – Houston Recovery Center is excited to announce the launch of campaign PLAN, a county-wide grassroots social media campaign initiative throughout December that will communicate the importance of responsible planning for holiday alcohol consumption or sober alternatives for celebrating.
According to the Texas Department of Transportation, Harris County leads the state in DUI alcohol-involved accidents in 2021 with 4010 crashes, including over 170 fatalities.
“Law enforcement and government agencies are doing what they can to reduce the alarming number of deaths caused by drivers under the influence. We, the general public of Houston – one of the largest and most popular cities in one of the largest counties in the country, have to own this problem and its solutions,” says Leonard Kincaid, Executive Director of Houston Recovery Center. “By working together, I know we can bring a critical, long-overdue change in addressing these fatalities.”
The PLAN campaign will feature/include:
- Interviews with local entertainers and influencers, government authorities, and substance use professionals
- Shared resources on alcohol consumption, responsible drinking, substance use, recovery options, and non-alcoholic alternatives to drinking.
- Culmination into Sober Eve, an alcohol-free pop-up nightclub event on 12/31/2022 at 9 p.m.
Houston Recovery Center and our Sober Eve partners believe the PLAN campaign will educate the community about responsible drinking and sobriety options and encourage personal and social responsibility to keep everyone safe this holiday season. We aim to do this by targeting two groups: the sober and recovery communities and those who choose to celebrate with alcohol so that everyone has the information needed to celebrate safely. The ultimate goal is to reduce the number of impaired drivers and the number of fatalities due to DWI/DUI instances. The monthlong campaign will culminate with the ultimate sober celebration – Sober Eve: a pop-up nonalcoholic nightclub www.sobereve.com. The social media campaign graphics, interviews, and videos will be shared to HRC’s social media accounts and those of our partners and other allies and influencers. Content can be found on our social media platforms and at the campaign website: https://plan.houstonrecoverycenter.org/.
We are asking media, partners, influencers, and other allies to participate by sharing existing campaign content or creating your own by participating in challenges.